They say a picture tells a thousand words, but sometimes you need a document with thousands of words and plenty of pictures.
One obvious way to find out if your marketing is working is to ASK. "Hey, how did you hear about us?" is all it takes. Another clever way to find out what marketing is working is to tempt your new customers with an offer in your brochure - one that they have to ask about. This way you'll know what's reeling 'em in, and more importantly, how to get the most for your money."

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